How to Successfully Market a Small House

You may think that large and spacious homes are the most in-demand houses on the market, but a new trend is on the rise: Small houses.

More homebuyers are seeking out the convenience and comfort of smaller homes. This is wonderful news for owners looking to sell their small houses, but to really market the home successfully, you’ll need to make preparations to make the most of the square footage.

Add Space-Saving Features

Reducing clutter is essential for comfort, especially in smaller houses. Buyers are more likely to consider a smaller house if it includes space-saving features. Installing things like foldaway furniture, built-in bookcases, and hanging pot racks will help you take advantage of your usable space, while keeping the flow of the home open.

Take Advantage of Outdoor Space

Many sellers forget that they’re not just selling the interior of a home, but the outside as well. Taking advantage of the outdoor space can help a smaller house feel more spacious. If you have any overgrown or large plants, consider removing them in favor of more minimalist landscaping. If you have large outdoor furniture, consider replacing them with smaller pieces or keep the space open altogether.

Focus on Energy-Saving Benefits

One thing people absolutely love about smaller homes is the smaller energy bills they offer. When showing the home to potential buyers, make sure to have your agent highlight the energy-saving benefits of the home. You can even make some upgrades to the home to further enhance this feature. Replacing insulation and weather stripping can be done fairly inexpensively, and can lower utility costs even more.

Keep the Staging Simple

When showing your smaller home to potential buyers, it’s important to keep the home clean and uncluttered. Many sellers opt for a minimalist approach, removing many smaller personal items like framed photos, knickknacks, and anything else that makes the space seem even smaller. I also recommend showcasing a simple décor design, to make the space appear larger.

As the #1 realtor in Encinitas, I have experience helping clients sell homes of all sizes. If you’re looking to sell your smaller home, I can help you successfully market it to appeal to buyers. Get in touch with me, and together we can make the sale of your small home a big success!

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